The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause


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Description

Grow your nonprofit with tried and tested online and offline marketing techniques

In the newly revised second edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide LLC, Kivi Leroux Miller, delivers a step-by-step walkthrough of how to create an online and offline marketing program that will grow and scale with your organization.

Written with the benefit of the author's ten years of survey data from thousands of nonprofits and experience coaching hundreds of communications pros on nonprofit marketing, the book offers practical and cost-effective strategies you can implement immediately. You'll discover:

  • How to create realistic marketing strategies and communications plans for nonprofits of any size
  • How to build and engage of community of supporters around your organization
  • How to create and deliver powerful messaging that inspires action
  • Bonus templates and worksheets in an online workbook for readers

Whether you have any marketing or communications experience of not, The Nonprofit Marketing Guide will also earn a place in the libraries of all stakeholders in nonprofits who seek ways to help their organization grow organically.



Author: Kivi LeRoux Miller
Publisher: Wiley
Published: 03/23/2021
Pages: 272
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.90h x 6.80w x 0.90d
ISBN13: 9781119771036
ISBN10: 111977103X
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities | Marketing & Communicat
- Business & Economics | Marketing | General

About the Author
KIVI LEROUX MILLER is the founder and CEO of Nonprofit Marketing Guide LLC, which helps nonprofit communicators learn their jobs, love their work, and lead their teams. She is also a highly rated keynote, workshop, and webinar presenter and a certified executive coach.