The Tipping Point: How Little Things Can Make a Big Difference
Contributor(s): Gladwell, Malcolm (Author)
ISBN: 0316346624 EAN: 9780316346627
Publisher: Back Bay Books
US SRP: $17.00 US
Binding: Paperback: 301 pages - Other Formats
Pub Date: January 07, 2002
Annotation: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
- Psychology | Social Psychology
- Business & Economics | Marketing | General
- Business & Economics | Advertising & Promotion
- Political Science | General