Description
Turn common objections into BIG OPPORTUNITIES
It costs too much... We're switching to overseas vendors... Let me think about it... NO
You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. 25 Toughest Sales Objections--and How to Overcome Them helps you choose which direction is the best approach and gives you the tools you need to defl ect that obstacle and make the sale.
Bestselling author and renowned sales guru Stephan Schiffman has tapped into his decades of hands-on experience training sales professionals and has boiled his list of objections down to the top 25 most frustrating, universal issues. Through sample dialogues and occasionally humorous examples any salesperson can relate to, Schiffman provides the solutions to help turn any No into a done deal.
At long last, the sales objection has met its match. Stephan Schiffman provides you with an arsenal that helps you combat any negative response and, in the process, turns perceptions of you from sales rep to ultimate problem solver.
Author: Stephan Schiffman
Publisher: McGraw-Hill Companies
Published: 06/13/2011
Pages: 256
Binding Type: Paperback
Weight: 0.85lbs
Size: 8.99h x 6.28w x 0.74d
ISBN13: 9780071767378
ISBN10: 0071767371
BISAC Categories:
- Business & Economics | Sales & Selling | General
- Business & Economics | Skills
About the Author
Stephan Schiffman is the founder and former president of DEI Sales, which has trained more than 500,000 professionals in over 9,000 companies during the past 30 years. Mr. Schiffman, who has written dozens of books that have sold millions of copies, lives in New York City.
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