Description
Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Author: Sara Wachter-Boettcher
Publisher: Rosenfeld Media
Published: 12/12/2012
Pages: 240
Binding Type: Paperback
Weight: 1.00lbs
Size: 8.90h x 6.00w x 0.90d
ISBN13: 9781933820873
ISBN10: 193382087X
BISAC Categories:
- Computers | Internet | Web Design
- Computers | Design, Graphics & Media | General
- Social Science | Media Studies