Description
Every interaction the customer has around your brand contributes to the story of their experience. This book provides actionable advice to tell a powerful story your customers will love. --Katie Dill, Vice President of Design, Lyft
Customer experiences are increasingly complicated--with multiple channels, touchpoints, contexts, and moving parts--all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.
Author: Chris Risdon, Patrick Quattlebaum
Publisher: Rosenfeld Media
Published: 05/01/2018
Pages: 336
Binding Type: Paperback
Weight: 1.40lbs
Size: 8.90h x 6.00w x 0.70d
ISBN13: 9781933820736
ISBN10: 193382073X
BISAC Categories:
- Design | Product
- Computers | Software Development & Engineering | Systems Analysis & Desi
- Business & Economics | Customer Relations