Description
Scientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.
Author: Claude Hopkins, Barbara Aun Anderson
Publisher: Barbara Aun Anderson
Published: 08/01/2018
Pages: 118
Binding Type: Paperback
Weight: 0.27lbs
Size: 7.81h x 5.06w x 0.25d
ISBN13: 9780997644920
ISBN10: 0997644923
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | Direct
Author: Claude Hopkins, Barbara Aun Anderson
Publisher: Barbara Aun Anderson
Published: 08/01/2018
Pages: 118
Binding Type: Paperback
Weight: 0.27lbs
Size: 7.81h x 5.06w x 0.25d
ISBN13: 9780997644920
ISBN10: 0997644923
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | Direct
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